API & Integrations

Every feature in VisaCRM is available through the API — not as an afterthought, but as a design principle. The admin panel uses the same APIs that are available to your integrations, which means they're battle-tested and comprehensive.

RESTful endpoints for applications, applicants, documents, payments, notifications, partners, and reporting. Authentication via API keys with role-based permissions. Webhook subscriptions for real-time event notifications. Rate limiting to protect your system from abuse.

Whatever custom integration your agency needs, the API can handle it.

Zapier integration opens VisaCRM to the entire SaaS ecosystem. Common workflows include:

• New application received → Post to Slack channel → Add row to Google Sheets → Send notification to team WhatsApp
• Payment successful → Create entry in QuickBooks → Send thank-you card via Thnks
• Application approved → Post celebration to Slack → Add tag in Mailchimp → Trigger follow-up survey
• Partner submits intake → Notify sales manager in Salesforce → Add to weekly partner report

No code required. Configure your Zaps through Zapier's visual interface, and they run automatically forever.

Where Zapier handles simple "when X, do Y" flows, Make handles complex multi-step automations with conditional logic and data transformations.

Examples of Make scenarios for visa agencies:

• Monitor email inbox → Parse visa enquiries → Create intake order in VisaCRM → Send personalised response → Track in CRM
• Pull Stripe payouts → Match to VisaCRM orders → Generate accounting entries → Push to Xero → Email report
• Watch Typeform submissions → Enrich with Clearbit data → Create lead in VisaCRM → Assign based on geography

The VisaCRM Make module exposes the full API, giving you access to every resource and action.

Your visa agency generates valuable operational data. Applications per country, revenue trends, conversion rates, agent performance — all worth analysing in depth.

The `/api/reporting/` endpoints are designed for BI tools. Connect Google Data Studio for executive dashboards. Use Coupler.io to sync data to Google Sheets for custom analysis. Push to Metabase for self-serve analytics across your team.

For agencies that want everything in one place, the built-in admin panel analytics cover the common cases. For agencies that want to build custom reports, BI integration is the path. Learn more about reporting capabilities.